This is an evaluation of how media technologies have helped me in the construction and research, planning and evaluation stages. This essentially tells me what to do, how to do it, and understanding it. Also how my use of media technologies have improved over the two year course.
The main use of media technologies was the internet, I used this for all sorts, such as planning and researching, editing, formats and distribution. To go into more detail I used a site called logomaker.com this was used for my brand identity, the 'MADS Production' logo, which I then converted into Photoshop and edited it to make it look more smart. The use of these two media technologies helped me with the outcome of my media products. The internet also allowed me to view existing forms of media, and from this, I could relate to the conventions of formulaic media products, and if I chose to, I could have broken ones which I felt were necessary. This is where I used the research and planning aspects to the construction of my media products, after I made quick templates for my media products, I gave them out to people to show them how my final piece would look, I then took down their answers, and applied the changes I needed to improve my product. I used a piece of technology called Question Pro, which had a huge impact on my products, because it was a very simple and quick to use software. I could just send all my friends the questionnaire, using Facebook, and they would then click on the link, answer a few questions, click 'okay' and this would immediately be changed into all sorts of percentages and graphs, this saved me a lot of time because I did not have to worry about doing all the maths and technical bits.
The use of technologies for my media products were varied, for my poster and magazine I used a programme called Photoshop, while observing others existing media products relating them to mine, playing with the conventions, media technologies really do play a huge role in the construction part of my media products. For the main media product, the trailer I used Movie Serif Plus. This was a basic and fairly easy to use. We used the recordings we got from our camera's which were then placed onto a hard drive, which was then linked up to our computers, ready for us to experiment with, with all the recording clips. Using this programme was a very useful thing mainly because, raw recordings when put onto another media platform to show, came out different as to what it was on the camera's. So to avoid this problem, whilst editing the shots, we adjusted the brightness and contrast, to match each other, because some shots were taken in broad daylight, and others with artificial lighting. However for the guide trailer made up of the story board sheets we drew up, we used another programme as a posed to Movie Serif Plus. This is because it is much easier on this specific programme to just add in all the still images, and sort them out in the sequence we wanted, and then once finished, match the sound over the editing. We used an existing sound track, which we found on the internet, this was all in order to just help us as to what the final product should look like, more or less.
For the evaluation stages, I showed the trailer in person, to students in my sixth form, which consisted of about 60 people, we then gave out questionnaires to some, and asked for honest opinions, after the takings of this research stage, we posted up our trailer on our individual Facebook accounts, which meant that we opened up the audience to a much more wider one, because we all knew different people, and some the same, of all ethnicities, and all genders. Ethnicity is an important factor to this, because if an individual is raised up differently than others, they will see the trailer as different, and they would give us the vital information we need, to improve our media product.
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