All of the media products, both ancillary and main, should have some resemblance. Brand identity is key to this, because when seeing all three media products, they need to know that it is the same product, so that they know the importance of it, rather than thinking the opposite. The audience must be able to relate to this, and quickly adapt this to their lives.
Distribution is key for media products, because they need to be in the appropriate places, for the targeted demographic to see it. Different areas have different kinds of people, such as in a local area of mine, South Oxley has very few young people in it, and this would mean, if we were to have a poster or a billboard based in this area, it would be a total flop. Also if we had a bus that went through this area, it would also make no sense, because the people there, would not be wanting to see this film, as it could look atrocious. So basing the areas is a very important factor to distribution and advertising, also on television, there is not point in showing the trailer on screen, at some time during the day, on weekdays, as most of our demographic would be at school or at work. Using social networking sites is a very fast way of getting well known in the media world, because as seen from our main media product already, we have posted the trailer on our groups Facebook walls, there were four of us, so that would mean we showed it to a huge variety of people as we all have both same and different friends. the video reached almost 200 views in 2days, and this gradually increased, because people used the 'share' link for our trailer, and they decided to show it to more of their individual friends, meaning the audience for our product immediately gained popularity. People all round the world could have seen our trailer in just a short amount of time, because I know for a fact, a small minority of my friends are living abroad, and so that if they decide to share the trailer, we would gain tremendously. Also this being an independent product, we do not have much money to distribute the product, the use of word of mouth, through social networking sites, is a very smart way to distribute, if the trailer is like by many, and it goes viral, there would be a buzz to go and watch the movie, leaving us with a huge audience, and profit, as we would have spent very little in the first place.
The ancillary texts help the main product substantially because it allows more understanding of the characters, such as the poster, the main image is of the girl who is made to look angry, so the audience then instantly know that she is the main character and possibly the killer within the narrative. The magazine helps with the main product as well because on the magazine I have added in extra shots of the other characters within the plot, so that the audience can know more about the characters, and the use of buzz words on the magazine, draws the audience closer and closer, to the brink of buying the magazine. Fangoria was a great magazine to use, for our media products, because Fangoria is a very well known magazine, aimed at all kinds of demographic, but mainly horror/slasher movie fans. This gives us an instant advantage to the distributing of our film, becuase usual customers for the magazine used, would buy the magazine because they are aware of the information/entertainment it brings to them, regardless of what is on the front page. Confidence in the magazine can be proven as in most cases, they can afford to obscure their mast head in some shape of form, and this tells people instantly that the magazine is very successful, and you would be able to recognise it simply by the form of its status, its layout and colour scheme. I chose to stick by the colour scheme's for their magazine however, changing it a little.
In conclusion our media products, all have a colour scheme they abide to, the poster is white, black and red, mostly which has mixed connotations, white of purity, black of death, and red of blood, almost telling the story, relating to the characters. innocent girl, is forced to hate someone, she then becomes the killer, and blood is shed. Subconsciously telling the audience the representations of the characters. the end card on our trailer has the same colour scheme as our posters, this would help with brand identity, because if it was completely different, they would not help each other out in any way, but it would leave the audience confused.
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